A Decade of Satisfied Travelers: Alaska Air Honored Again by J.D. Powers

Alaska Airlines’ logo on the tail of a Boeing 737-800 (public domain).


“Our 20,000 remarkable and kind-hearted employees are what distinguish Alaska Airlines, Virgin America and Horizon Air.” 

– Brad Tilden, CEO, Alaska Airlines


For the tenth straight year, Alaska Airlines has taken top honors in traditional airline carrier customer satisfaction, surpassing Air Canada and American, Delta and United Airlines in the North America Airline Satisfaction Study, an annual assessment conducted by consumer research giant J.D. Power and Associates.

“To have this recognition from the highly respected J.D. Power organization for 10 consecutive years is both extraordinary and humbling,” says Brad Tilden, the CEO of Alaska Airlines.

Alaska Airlines earned consistently high marks across the board, garnering five-out-of-five-point ratings for passenger experiences with costs and fees, reservations, and check-in and boarding, as well as aircraft experience and staff interactions, leading to the airline’s five-out-of-five overall satisfaction rating – the only traditional carrier to reach that pinnacle of success.

“Our 20,000 remarkable and kind-hearted employees are what distinguish Alaska Airlines, Virgin America and Horizon Air,” observes Tilden. “The rest of the leadership team and I would like to thank them for their incredible dedication to our guests.”

The reviews on TripAdvisor back up the results from J.D. Power with comments ranging from, “Always leaves on time, or before. Friendly attendants. Clean plane,” and “Impressed” to “I wouldn’t have trusted another airline to handle plane changes with my child. Alaska Airlines is just that consistent. You don’t have to dread flying if you book with Alaska Airlines.”

Adds Tilden, “We’re working to achieve our higher purpose of creating an airline people love and recognition like this confirms that we’re heading in the right direction.”


Before You Go:

Alaska Airlines/Horizon Air: For current travel options, visit the Alaska Airlines’ flight deals page.

Virgin America: To  learn more about the Alaska Airlines-Virgin America partnership or arrange travel on a Virgin America flight, visit the airline’s Book a Flight page.



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