Baby Boomers and Their Families Invited to Recreate The Beatles’ American Invasion

The Beatles Arriving, February 11, 1964 (Marion S. Trikosko, U.S. Library of Congress, public domain).

The Beatles Arriving, February 11, 1964 (Marion S. Trikosko, U.S. Library of Congress, public domain).

The Beatles were, for many of us, the soundtrack of the times, and re-visiting that period from our current perspective should provide a deeper understanding of a revolutionary time in our history. – James Moses, president and CEO of Road Scholar


In celebration of the upcoming 50th anniversary of the release of Sgt. Pepper’s Lonely Hearts Club Band, the chart-topping, eighth studio album recorded by The Beatles which was released on June 1, 1967 (nearly a year after the wildly successful rock band had retired from touring), Road Scholar is offering a series of educational programs that will enable Beatles’ fans to “journey back to the 1960s to learn about the shifting landscape of popular music and the role the Fab Four played in influencing American music, fashion, culture and politics.”

Participants in Road Scholar’s six-day program in Washington, D.C. Come Together: A Celebration of the Beatles (September 16-21, 2017), will stay at the Omni Shoreham Hotel, a popular haunt for 60s-era rockers, including The Beatles and The Rolling Stones. The Beatles hunkered down at the Omni while in town to appear on The Ed Sullivan Show and play their first U.S. concert before thousands of swooning young girls on February 11, 1964.

The Omni is an important touchstone for Beatles’ fans because the hotel’s manager back then, Phil Hollywood, was instrumental in helping John, Paul, George and Ringo dodge the non-stop outreach by those screaming girls, according to Jill Flynn, the Omni’s current director of sales and marketing. Upon their arrival at the hotel, Hollywood personally escorted the rockers to room 625. While there, “John Lennon jotted down a 12-song playlist on Omni Shoreham Hotel stationery, which included songs such as Twist and Shout and I Wanna Hold Your Hand which they played the night of their first show.” To facilitate the rockers’ escape, Hollywood “staged two limousines with a motorcade out back as fans crowded every exit. The Beatles were escorted through the kitchen to avoid the fray.”

As part of Road Scholar’s Come Together package, participants will learn about the founding and history of The Beatles from “Beatleologist” and musicologist Scott Freiman, a Yale graduate and owner of Second Act Studio. His presentations are known for providing in-depth looks into the making of the world’s most iconic rock albums, and have been described as lively, entertaining and enlightening.

Participants will also hear from music journalist Alan Light, take a virtual journey through The Beatles’ old stomping ground – Liverpool, and time travel back to this seminal period in world history while watching Magical Mystery Tour and A Hard Day’s Night.

The Come Together package, which starts at $1,999 and is rated at an easy level of activity with light walking, offers five nights of Omni lodging, eight meals, twelve lectures, and two field trips led by expert guides. Best of all, travelers booking before October 31, 2016 will be able to shave $200 off that purchase price.

For those wanting to truly immerse themselves in The Beatles’ world, Road Scholar is also offering Beatlemania on the Queen Mary 2: A Transatlantic Phenomenon, a 16-day transatlantic voyage and music appreciation program from July 5-20, 2017 which starts at $5,495 and promises a field trip to the Cavern Club where The Beatles first truly came to the attention of their fans, and The Beatles: From Penny Lane to Strawberry Fields, a nine-day package starting at $2,399 with flights from $850 enabling fans to “walk in the footsteps” of The Beatles from Liverpool to London (June 21-29, 2017 or September 27-October 5, 2017).

These sure-to-be-memorable events are rated at a moderate level of activity with walking and standing for up to two hours likely at various times. Ken Wharfe, the former head of security for Britain’s Prince William and Prince Henry, personal protection officer to the Princess of Wales and supervisor of internal security for Princess Diana’s funeral, will serve as the featured expert for the Queen Mary program while Official Liverpool Beatles Expert Jackie Spencer will guide the Penny Lane programs.

Road Scholar is an initiative of Elderhostel, a not-for-profit leader in worldwide educational travel since 1975. According to the organization’s public relations department, “Road Scholars are immersed in a variety of experiential learning activities, enlisting world-renowned faculty and local experts who offer insider access not available to most individuals. Dedicated to making educational travel available to everyone, Road Scholar offers financial assistance for those who otherwise could not participate in its programs.”

To learn more about or apply for one of Road Scholar’s Enrichment Grants or Caregiver Grants, visit the Road Scholar website.



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